A Strategic Brand Designer.

The very short introduction.

Tove Hässler, designer based in Stockholm. Blending strategy and storytelling with strong visuals to create lasting brand experiences. Business-driven with an appetite for measurable results. Fond of concept development, lower case and tactile sensations.

/ selected projects

/ The longer introduction

From an outside perspective, I am undoubtedly shaped by my upbringing in Stockholm, Sweden. I identify as a social introvert who primarily dresses in black, has an addiction to Oatly ikaffe, and embraces simplicity and minimalism—making me a classic Scandinavian cliché.

While my personal style is predominantly monochromatic, my approach to design and branding is much more varied. As a design consultant, I have collaborated with a diverse range of clients, from large corporations to smaller startups. This versatility enables me to address different challenges and truly understand my clients' unique needs.

I strongly advocate for a long-term perspective in today's rapidly changing world of trends and technology. I am drawn to intelligent, well-thought-out concepts that have a timeless foundation. Building and designing a brand is not something that can be achieved quickly; it requires time and resilience, and the visuals are just one small part of the overall puzzle.

/ Contact

Want to discuss a project or something else design-branding-communication-related? Feel free to reach out if you have something in mind and are seeking a collaborator.

Thanks for your message. Talk to you soon!

My apologies - something went wrong. Shot me an email at hassler.tove@gmail.com